Passionate about making your drive sound better.

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Whether it’s a trip to work or a cross-country odyssey, nothing enhances the drive more than great sound. That’s why we’re introducing four new automotive sound system families with shared Bose DNA, each with its own characteristics and identity.

More than 35 years of experience designing car sound systems—combined with innovations developed for home and professional audio—have come together to create the ideal listening experience in any type of vehicle from compact to high-end luxury.

Continually advancing automotive sound

1982

Bose introduces the industry’s first custom-engineered, factory-installed sound systems in the Cadillac Seville, Cadillac Eldorado, Buick Riviera and Oldsmobile Toronado.

1988

The Nissan Maxima becomes the first Nissan vehicle with a Bose sound system in the US.

1989

The Audi 200 Series and 100 Series are the first European vehicles to offer a Bose sound system.

1993

A Bose sound system is included in the Mazda RX-7, the first vehicle to use Bose Acoustic Waveguide technology. Based on Bose home entertainment products, the system enables rich, powerful bass sound in a vehicle interior with limited space.

1998

Bose AudioPilot noise compensation technology is introduced in the Cadillac Seville STS to enable listeners to hear all the music despite any road or wind noise entering the interior.

2003

Bose Centerpoint signal processing debuts in the Porsche Cayenne. Centerpoint technology creates an immersive, surround sound experience from stereo sources such as CDs.

2004

The Cadillac XLR is the first GM vehicle to use TrueSpace signal processing for a more spacious, multichannel sound from headrest-mounted speakers.

2009

The Bose Energy Efficient Series sound system debuts in the Chevrolet Volt, delivering high-quality acoustic performance while using about 50% less energy than conventional sound systems.

2010

The Cadillac Escalade is the first vehicle with Bose Active Sound Management technology for targeting and reducing engine and powertrain noise.

2015

Bose reveals its first Advanced Technology Series system, the Bose Panaray Sound System, in the Cadillac CT6, setting a new standard for sound systems in luxury vehicles.

ADVANCED TECHNOLOGY SERIES

A total experience as exceptional as the vehicle itself

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PERFORMANCE SERIES

Exhilaration wrapped in elegance

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SMALL VEHICLE SERIES

Unbound sound that exceeds your expectations

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